Love it or hate it, the Seattle-based retailer and gadget maker has done more to make online shopping mainstream than anyone. Here’s how to best take advantage of Amazon’s deals, shipping, payments, and more.

There was a time when shopping online seemed ridiculous, even dangerous. People were afraid to enter their credit card numbers in a browser window, hidden fees were the norm, and scams and fraud issues were paramount.

These days very few people are scared to shop online, thanks in large part to one internet behemoth: Amazon.

Love it or hate it, the Seattle-based company has done more to make online shopping mainstream than anyone. Amazon sells just about everything, delivers your goods fast (especially if you’re one of the 100 million members of the $119-per-year Amazon Prime), offers services like streaming video and music, plus makes an entire line of tablets, ebook readers, and smart speakers. And don’t forget all the apps to take advantage of Amazon’s services for other platforms.

Cynics might say this is all Amazon’s way of “showrooming” the world. To that I say, “So what?” Why would anyone complain about more convenient shopping options?

If you also drink the Amazonian Kool-aid, check out the tips below. All are here for one reason and one reason alone: to help you get the absolute best out of your shopping experience. Whether that’s better prices, faster shipping (even without drones), or abundant purchasing options, we’ve got them. If we missed your favorite, share it in the comments so everyone can benefit.

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